BMW Sales Advisor · Lifetime Enthusiast · SoCal

THIS IS
PERSONALOne obsession.
One platform. All in.

I sell BMWs for a living. I wrench on them at night. I've owned eleven of them. After thirty years with this brand, I still couldn't find one single place that had everything — as an enthusiast, as a buyer, or as someone who works the showroom floor every day.
So I built it myself.

1995 E36 M3Dakar Yellow — The poster

1994 — The Letter That Started Everything

A KID, A PEN, AND BMW

In 1994, I was ten years old. I hand-wrote a letter to BMW of North America — no email, no website, just notebook paper, a stamp, and a dream. I told them the new E36 M3 was the most beautiful car I'd ever seen, and asked if they could please send me a poster.

A couple months later, a strange cardboard tube showed up at the house. Inside was this — a gorgeous press photo of a 1995 M3 in Dakar Yellow. It went straight on my bedroom wall and never came down. I've been chasing that feeling ever since.

Why This Exists

I COULDN'T FIND IT.
SO I'M BUILDING IT.

Here's the truth. I'm a BMW Sales Advisor. I live this brand every single day — on the showroom floor, in the service bay, under the hood in my garage at midnight. And for as long as I've been doing this, there has never been one place that has it all.

You want to know every option code for a 2024 X5? Good luck. You need the exact lease payment that actually matches what the desk prints? Hope you like math. You want to understand the difference between an N54 and an N55, or why the E39 is the greatest 5 Series ever made? Get ready to open forty tabs.

DreamBMW is my answer to all of it. Every tool, every database, every piece of content exists because I needed it and it didn't exist. The Code Vault with 300+ option codes? Built because I was tired of digging through PDF brochures. The lease calculator that matches what finance actually prints? Because every calculator online is wrong.

I don't know exactly what this will become. Maybe it stays a passion project. Maybe it becomes what I think it can be — the definitive resource for anything BMW, past, present, and future. Every chassis. Every engine. Every color. Every story worth telling.

If you're reading this and you get it — welcome home. You're exactly who I built this for.

Beyond the Showroom

TEAR IT DOWN.
FIX IT.
PUT IT BACK
ON THE ROAD.

The BMW obsession is the soul — but there's 25 years of professional firepower behind it. A career creative director and serial entrepreneur who looked at the automotive space and thought: "We can do this better. We can make it beautiful."

AGENCY FOUNDER

Built and operated a full-service creative agency delivering branding, product development, UX/UI, and marketing for 300+ brands — Nike, Under Armour, Facebook, Netflix, Herbalife, and hundreds of product launches from concept to retail shelf.

GLOBAL CREATIVE DIRECTOR

Led brand and event creative for Herbalife Nutrition across North America and international markets — managing production partners, creative budgets, and high-profile distributor events at scale.

BUILT FROM THE FLOOR

Every tool here comes from real-world need — the showroom, the service bay, and the driveway at midnight. Nothing theoretical. Our lease calculator matches what the finance office actually prints.

ALWAYS BUILDING

DreamBMW runs alongside DealerDeskPro — a full desk tool suite for dealerships and brokerages, currently in development. Two platforms, one obsession: make it better than it has any right to be.

The Garage

EVERY BMW I'VE OWNED

11 Three decades. Manual transmissions,
V8s, hybrids, EVs. Not a single regret.

'92

325is Coupe

ManualE36

Green on Tan

'03

528i Sedan

E39I6

Blue on Tan

'07

550i M Sport

M SportE60

Alpine White

'07

328i Sedan

E90I6

Alpine White

'08

550i M Sport

M SportDaily

Space Gray

'14

320i Sedan

F30Turbo 4

Dodger Blue

'18

330e PHEV

F30PHEV

Blue on Black

'18

X5 V8

F15TT V8

Tanzanite Blue

'23

X3 M Sport Pro

M Sport ProG01

Brooklyn Gray

'23

iX M Sport Pro

M Sport ProBEV

Oxide Gray

'26

X5 M Sport Pro

M Sport ProFamily

Brooklyn Gray

Scroll to explore all 11 cars

If I Could Only Have Two

HEART & SOUL

Favorite BMW of All Time

E46 M3

Manual transmission. Laguna Seca Blue. The last naturally-aspirated M3 with one of the greatest inline sixes ever built — the S54. Raw, analog, and absolutely perfect. This is the car I'll chase forever.

Laguna Seca Blue6-speed Manual

The DreamBMW

M8 COMPETITION
GRAND COUPE

617 horsepower. Miami Blue. White interior. The most unapologetic grand tourer BMW has ever made, in the most unapologetic spec imaginable. This is the one I'm working toward.

Miami BlueWhite Interior

LETTER
No. 2

A LETTER TO BMW OF NORTH AMERICA

From: The same kid from 1994, just taller now

Hey BMW,

It's me again. The kid who wrote you that letter in '94 asking for a poster. You came through on that one — the Dakar Yellow M3, remember? Still one of the best things I've ever gotten in the mail.

So here's the thing. I've now owned eleven of your cars. I sell them every day. I've built an entire website dedicated to your brand. I've memorized more option codes than any human should. I dream in kidney grilles.

I'm not asking for a poster this time.

I'm asking for an M car. Any M car. You pick. It can have miles on it. It can have a door ding. I don't care. I'll fix it — you know I will.

I figure at this point I've earned at least an employee discount. But I'll settle for the car.

Still obsessed,— DreamBMW

P.S. — I'm going to leave this letter on the site until you respond. The internet doesn't forget, and neither do I. The poster came through. Let's see if letter number two hits different.

THIS ISPERSONALOne obsession.One platform. All in.